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PRIVACY AND COOKIES POLICY

Balancify.eu Last updated: November, 2025 This Privacy and Cookies Policy explains how Balancify SIA, a company registered in the Republic of Latvia, processes personal data in connection with the use of the website balancify.eu, the provision of yoga classes and related services, and the operation of our digital tools, analytics systems, and communication platforms. This Policy applies to all individuals who visit our website, purchase our services, communicate with us, or otherwise interact with Balancify SIA. Balancify SIA operates primarily within the European Union and the European Economic Area (EEA), providing services to clients in Latvia and across Europe, including the Baltic States, Scandinavia, and other EU countries. All personal data is processed in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”), as well as the applicable national data protection laws of Latvia and the relevant jurisdictions of our clients. By using our website or providing personal information to us, you acknowledge and agree to the practices described in this Policy.

1. Data Controller

The controller responsible for the processing of personal data is: Balancify SIA Registration number: 40203685287 Registered office: Brīvības 62-27, Rīga, LV-1011, Latvia Email: team.balancify@gmail.com Balancify SIA determines the purposes and means of the processing of personal data carried out on balancify.eu and in connection with our services.

2. Scope of the Policy

This Policy applies to all personal data that Balancify SIA processes when you:

  • visit or browse the website balancify.eu;
  • purchase yoga classes, retreats, workshops, memberships, or other services;
  • submit booking forms or other information through our website;
  • communicate with us by email, phone, online forms, or other channels;
  • subscribe to our newsletters or marketing communications;
  • participate in corporate wellness programmes or team classes;
  • interact with our analytics, advertising, and cookie-based technologies.

This Policy does not apply to websites or services that are not owned or controlled by Balancify SIA.

3. Categories of Personal Data Processed

Balancify SIA processes personal data that you provide directly, data that is generated automatically through website technologies, and data received from third-party tools necessary for delivering our services.

3.1. Data Provided Directly by You

When you book a yoga class, register for a retreat, contact us for information, or engage our corporate services, we may collect personal data such as your name, surname, email address, mobile phone number, billing details, and any information you choose to include in communication with us. If you voluntarily provide health-related details (for example, regarding injuries or health considerations relevant for participation in yoga activities), such information is processed only for the purpose of ensuring your safety and tailoring our services to your needs.

3.2. Automatically Collected Data

When you browse balancify.eu, certain information is collected automatically through cookies and similar technologies. This may include your IP address, device type, operating system, browser type, browsing behaviour on the site, pages viewed, duration of visits, and referral sources. This data is processed primarily for analytics, performance optimisation, security, and marketing. Such data is collected through tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and (if implemented) Hotjar or Microsoft Clarity.

3.3. Data from Third-Party Systems

Balancify uses several third-party systems to process bookings and payments. These systems may provide us with certain transaction-related information, such as payment confirmation, booking details, or subscription status. Examples include:

  • EveryPay, our payment processor (integrated with Swedbank), which provides transaction status and payment confirmations;
  • MotoPress Appointment Booking, which manages class and retreat bookings;
  • WooCommerce, which processes online orders on our website;
  • MailerLite, used for sending newsletters and marketing emails;
  • Microsoft 365 and Google Workspace, used for internal communication, document storage, and administrative purposes.

Balancify does not create user accounts for website visitors, and therefore no login credentials or account profiles are collected.

4. Purposes and Legal Basis for Processing

Balancify processes personal data only for legitimate and clearly defined purposes. The primary legal bases under the GDPR are contractual necessity, legitimate interest, legal obligation, and consent.

4.1. Contractual Necessity

When you make a booking, purchase a service, or participate in our programmes, we must process certain personal data to conclude and fulfil the contract with you. This includes managing reservations, processing payments, issuing invoices, sending service-related communications, and ensuring that classes or retreats operate smoothly.

4.2. Legal Obligations

We are required by Latvian and EU law to retain certain information for accounting, tax, and transaction-record purposes. This may include payment information, invoices, and other documentation retained for statutory periods.

4.3. Legitimate Interests

We process certain data based on our legitimate interest in ensuring the secure, effective, and high-quality operation of our website and services. This includes website analytics, improving the user experience, preventing abuse, and protecting our business interests.

4.4. Consent

We process non-essential cookies, marketing data, and newsletter subscriptions only when you grant us explicit consent through our cookie banner, opt-in forms, or double-opt-in email confirmations. You may withdraw your consent at any time.

5. Provision of Services and Payment Processing

To deliver yoga classes, retreats, corporate services, and online bookings, Balancify uses third-party systems that process personal data on our behalf.

5.1. Payment Processing through EveryPay

Payments made on balancify.eu are processed securely through EveryPay, a payment service provider partnered with Swedbank. EveryPay processes your card or bank details directly and provides Balancify only with the status, timestamp, and confirmation of the transaction. Balancify does not store or have access to your card details.

5.2. Booking and Order Management

Bookings are managed through MotoPress Appointment Booking and WooCommerce, which store only the information necessary to complete your reservation or purchase. These systems operate within the frameworks of WordPress and its databases hosted by areaIT.

6. Cookies and Online Tracking Technologies

Balancify uses cookies to provide functionality, enhance security, analyse website usage, and support marketing activities. When you visit the website, a cookie banner allows you to accept or decline non-essential cookies.

6.1. Types of Cookies Used
  • Essential cookies, required for the correct functioning of the website, booking forms, and payment processes.
  • Analytics cookies, which allow us to analyse website traffic and user behaviour through tools such as Google Analytics 4.
  • Marketing cookies, used to deliver personalised advertising via platforms such as Facebook/Instagram through Meta Pixel and Google Ads.
  • Experience optimisation cookies, such as those used by Hotjar or Microsoft Clarity (if implemented).

You may manage your cookie preferences through your browser settings or by rejecting optional cookies through our cookie banner.

7. Marketing Communications

Balancify may send marketing communications relating to yoga classes, workshops, retreats, corporate programmes, timetable updates, and promotional offers. Such communications are sent only when you have provided explicit consent, either by joining our newsletter list, opting in during the booking process, or confirming participation through a double-opt-in system. Marketing messages may be delivered by email through MailerLite, or, where relevant and consented to, via WhatsApp groups or direct messages. You may unsubscribe from marketing communications at any time by using the “unsubscribe” link or contacting us directly. Service-related communications (such as booking confirmations or schedule updates) are not considered marketing and are necessary to fulfil your contract with us.

8. Data Storage and Third-Party Processors

Balancify stores and processes personal data through several secure platforms required to deliver our services. These include:

  • Website hosting with areaIT;
  • WordPress and associated databases for bookings and online purchases;
  • Microsoft 365 (including OneDrive) for administrative and internal operational purposes;
  • Google Workspace for forms, documentation, and communication;
  • MailerLite for managing newsletters and subscription lists;
  • EveryPay, MotoPress, and WooCommerce for service delivery.

All third-party processors act under written agreements and may process data only according to our documented instructions.

9. International Transfers

Although Balancify primarily operates within the EU/EEA, some of our service providers may store or process data in jurisdictions outside the EEA, particularly the United States. Where this occurs, such transfers are safeguarded by Standard Contractual Clauses (SCCs) approved by the European Commission or by other legally recognised protections ensuring GDPR compliance.

10. Data Retention

Balancify retains personal data only for the duration necessary to fulfil the purposes for which it was collected, unless longer retention is required by law. Booking and payment information is retained in accordance with Latvian accounting and tax regulations, typically for up to ten years. Marketing data is retained until you withdraw consent or until we no longer require it for the purpose for which it was collected. Analytics data is retained in accordance with the default retention periods set by the respective analytics providers. Once data is no longer needed, it is deleted or irreversibly anonymised.

11. Security of Personal Data

Balancify takes appropriate technical and organisational measures to ensure the security of personal data. These measures include, but are not limited to, encrypted connections (HTTPS), secure hosting environments, access controls, regular software updates, and data minimisation practices. Although no system can guarantee absolute security, we take all reasonable steps to protect personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

12. Your Rights Under GDPR

As a data subject within the EU/EEA, you have the following rights:

  • the right to request access to your personal data;
  • the right to obtain correction of inaccurate or incomplete data;
  • the right to request deletion of your data (“right to be forgotten”);
  • the right to restrict processing in certain circumstances;
  • the right to object to processing based on legitimate interests;
  • the right to withdraw consent at any time, without affecting the lawfulness of processing prior to withdrawal;
  • the right to data portability, allowing you to receive your data in a structured, commonly used, and machine-readable format;
  • the right to lodge a complaint with the Latvian Data State Inspectorate (Datu Valsts Inspekcija) or another data protection authority within the EU/EEA.

To exercise any of your rights, you may contact us at info@balancify.eu.

13. Children’s Data

Balancify does not knowingly collect personal data from children under the age of 16. If you believe that personal data belonging to a child has been collected without parental consent, please contact us so that we may take appropriate action.

14. Changes to This Policy

Balancify may update this Privacy and Cookies Policy from time to time to reflect changes in legislation, our practices, or the technologies we use. Any updates will be published on this page together with the effective date. We encourage you to review this Policy periodically.

15. Contact Information

If you have any questions regarding this Policy or the processing of your personal data, please contact us at: Balancify SIA, Reg. No. 40203685287, VAT Reg. No. LV40203685287; Address: Brivibas 62-27, Riga, LV-1011, Latvia; Email: team.balancify@gmail.com